Diana Trujillo Cárdenas

Alpina S.A.

2009

Este caso requiere que los estudiantes a tomen el papel de Juan Pablo Fernández, quien, tres años después de unirse a la empresa, se convirtió en su Vicepresidente de Marketing en 2006.

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Cerámicas de Costaragua: The Challenges of Selling to Low-Income Citizens

2003

This case may be used in courses on logistics, value chain management, inclusive businesses, and social responsibility.

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Indupalma and the Associated Labor Cooperatives 1991-2002 (B)

2003

This case illustrates a number of ways to promote grassroots partner development, to create value in alliances with grassroots groups, to analyze income and productivity, and to manage outsourcing-associated risks.

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Twenty-First Century Leaders

2003

This case may be used to explore the following topics: Business companies and their interactions with their surroundings –socially with neighboring communities, and politically with the State, Value creation in cross-sector alliances, Public engagement by private business leaders, Educational institution management.

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The Challenges to the Minuto de Dios (A)

2003

This case may be used to deal with the following topics: Social ventures’ inception, evolution and professionalization, Cross-sector alliances’ creation, development, management and challenges, Business companies’ efforts and impact in social issues.

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The Challenges to the Minuto de Dios (B)

2003

Case B in this series presents the epilogue on the relationship between Corporación Minuto de Dios and Asocolflores, covering the first eight months in 2002. It can be handed out to class participants during case discussion, to provide further information on salient features in alliance building processes.

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Dress Your Home

2021

The case documents the evolution of Dress Your Home (DYH) into a profitable line of business for Colcerámica. This was a great achievement since, outside of micro-finance businesses, there were very few large companies that had created successful initiatives with the base of the socio-economic pyramid. DYH initially sought to generate positive social effects through […]

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Diana Trujillo Cárdenas

Publications

Alpina S.A.

2009

Cerámicas de Costaragua: The Challenges of Selling to Low-Income Citizens

2003

Indupalma (A1): The Initial Years, 1961–1977 (A1).

2003

Indupalma (A2): The Years after the Kidnapping, 1977 – 1991

2003

Indupalma and the Associated Labor Cooperatives 1991-2002 (B)

2003

Twenty-First Century Leaders

2003

The Challenges to the Minuto de Dios (A)

2003

The Challenges to the Minuto de Dios (B)

2003

Dress Your Home

2021