Indupalma (A1):

The Initial Years, 1961–1977 (A1).  


Diana Fernandez

Diana M Trujillo

Roberto Gutiérrez


Universidad de los Andes Colombia

Published in


Case A1, “The Early Years, 1961-1977,” describes Indupalma’s inception and development, underscoring the challenges associated with a new company’s creation and depicting the complex relationships among its stakeholders, including the issues that emerge when owners’ interests supersede those of other groups. Cases A1 and A2 enable class participants to map the organization’s stakeholders and to gain a better understanding of the conflicts separating them and their causes. Additionally, both cases provide enough information to elaborate on the business reasons that may lead the company to engage with its surrounding communities, finding creative ways to interact and partner with its stakeholders.