Nunzia Auletta

Professor at the Entrepreneurship and Marketing Center of IESA and coordinator of programs about innovation, marketing and internationalization strategies.

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Collaboration mechanisms for sustainable innovation


The purpose of this article is to advance research on sustainable innovation through a business model (hereafter, BM) perspective. We consider the BM as a boundary-spanning system that encompasses various firms, in which value is created, exchanged and captured. More specifically, we look at the changes called for by the imperative of sustainable development, through […]

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Propaís: Striving for the Future of MicroFranchising in Colombia


This case is useful for postgraduate and executive education students who are interested in strategic planning tools and projects generating social, environmental, and economic value. It provides planning tools and decision-making support for professionals in management positions related to social responsibility or sustainability.

The case gives students the opportunity to analyze and appraise value creation by different organizations and develop decision-making capabilities by evaluating the dilemmas around selecting the best-suited anchor organization(s) to undertake an inclusive business distribution program. This allows students to appraise the challenges of managing organizations and private for-profit and public non-profit collaboration models designed to generate social impact.

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