Maria Helena Jaén

Professor at the Universidad de los Andes School of Management, and adjunct professor at the James W. McLamore Executive Education Center of the University of Miami School of Business.

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Collaboration mechanisms for sustainable innovation


The purpose of this article is to advance research on sustainable innovation through a business model (hereafter, BM) perspective. We consider the BM as a boundary-spanning system that encompasses various firms, in which value is created, exchanged and captured. More specifically, we look at the changes called for by the imperative of sustainable development, through […]

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Between Different Rhythms and Tones: Tough Times for the National Symphony Orchestra of Colombia


Since her appointment as General Manager of The National Symphony Orchestra of Colombia, Claudia Franco focused on its commercial management. She managed to increase the revenue of the Orchestra through an ambitious commercial agenda that involved concerts with famous artists, chamber concerts, recordings and movie soundtracks. Claudia counted on the musician’s commitment and disposition to […]

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Propaís: Striving for the Future of MicroFranchising in Colombia


This case is useful for postgraduate and executive education students who are interested in strategic planning tools and projects generating social, environmental, and economic value. It provides planning tools and decision-making support for professionals in management positions related to social responsibility or sustainability.

The case gives students the opportunity to analyze and appraise value creation by different organizations and develop decision-making capabilities by evaluating the dilemmas around selecting the best-suited anchor organization(s) to undertake an inclusive business distribution program. This allows students to appraise the challenges of managing organizations and private for-profit and public non-profit collaboration models designed to generate social impact.

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