Juliana Rodrigues

Professor in Social Entrepreneurship and Hybrid Organizations at Lassu Poli USP (Laboratory of Sustainability on ITC). Consultant, professor and researcher in Corporate Communication, Corporate Brands, Culture and Reputation, Relations with Stakeholders, Social Entrepreneurship and Hybrid Organizations.

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Publications

Evaluating the Social Value of Impact Investments: Vox Capital and Magnamed

2021

This case can help in understanding social impact investing using the perspective of the investee and supporting students to: Identify the generation of social value and financial value in a venture; Understand an impact investment thesis; Evaluate the alignment of objectives in impact investments; Analyze the tensions between social and financial returns in impact enterprises; Analyze the pros and cons of an investment decision from the perspective of an impact investment fund.

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