for&from: Inditex Group’s Social Franchise
2022
This is a real case, based on information drawn from in-depth interviews with actual protagonists and publications, audiovisual materials and other sources. It was prepared for advanced undergraduate courses (BBA programs) and graduate programs (MSc and/or MBAs), assuming students are already familiar with notions on corporate strategy and the analysis of the social and
environmental implications of business strategies, as well as with strategic analysis exercises. It may be used in courses on strategy, entrepreneurship, social entrepreneurship, sustainable companies, or other associated topics, such as corporate responsibility or sustainability.
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